James Powell: Welcome to the Spirituality Podcast. I'm James Powell, I'm joined today with Preston Rahn. Thanks for being here, Preston.
Preston Rahn: Thanks James.
James Powell: Preston has spent the last ten years testing, tweaking and perfecting a high-ticket sales process and has sold and made over $5 million both for him and his clients. He’s worked with some top name coaches like Deepak Chopra, Sharon Lechter and Ted McGrath, and he helped them to sell high-ticket programs and scale their businesses fast.
He’s been to Sedona twice, has studied sacred geometry and can balance chakras and energy points in people. He’s also a number one best-selling author and has done high-level events and retreats all over the world helping people to blast past their limiting beliefs and sell high-ticket 5-6 figure coaching programs and 3-5 day events. Having said that, I’d like to introduce and welcome Preston Rahn. Thanks for being here.
Preston Rahn: Yeah, it’s my pleasure.
James Powell: So, out of all your experiences so far in being a high-ticket coach doing sales and events and everything you've done, what's one of the most memorable experiences you've had? It could be good or bad, either way.
Preston Rahn: Well, I get to travel around the world, so that was pretty cool. One of the places I got to go was when I flew into Germany and then I took the train into Austria and we did what we call “Mansion Masterminds. It wasn't really a mansion, we had a chalet in the Austrian Alps. I've been to some really awesome mansions as well, and we rented out some really cool places and I got to just travel around the world, and it's very fun being able to do that, to live a lifestyle business.
James Powell: Yeah. What were you doing in Germany, like what kind of an event was that?
Preston Rahn: So I teach like high-end sales, but I also teach people, you know like you just read there, how to blast through their limiting beliefs, and so a lot of times when you get into high-end sales, you have to overcome the limiting beliefs, and usually I facilitate the events and so I usually speak. They usually fly me in to have me talk on the high-end sales process, and so that's what I was doing.
James Powell: One of the key questions I want to ask is, is there a moment in your life, if at all, when you realized that you're not good enough?
James Powell: Yeah. I mean, I kind of grew up that way. I mean, I grew up in Boca Raton, Florida, and from the time that I can remember, my mom had cancer, so she was diagnosed when I was like three years old and then she only had, they said, three months to live, but she ended up living another like six years. So, she died when I was 9 and she was 38, and I was left with my father who was an alcoholic, and he was very verbally abusive. During that whole time growing up, I really experienced that I wasn't good enough, and it's one of these things that a lot of people experience; they grow up with a troubled childhood and a lot of times it doesn't show up as not being good enough until later in life. Usually, it's like in our mid-30s or 40s, and so I've kind of grew up that way, not really feeling good enough, but I always had to put on a show.
In my next book I'm writing, I call it ‘Wearing Masks’. We don't really want people in the real world to kind of see what really we're going through and so we put these masks on, and it's like, “You know, how are you doing?” ...and you put a fake smile on and you go, “Oh, everything is great,” but deep down inside, it's not.
I got really good at doing that, and I had these kind of dual experiences and dual lives, like I was always a really top athlete, but that's because my father always pushed me to be a top athlete, and so I was always a top athlete, but deep down inside, I was always scared. I was always projected as kind of like the tough guy on the outside but I was always kind of scared on the inside, and then later in life now, it's kind of helped me because I've been able to kind of embrace a little bit more of my feminine side, which I think a lot of guys nowadays don't, and they're really masculine and tough, which I am, I'm an A-type personality and I'm not saying that I’m soft. I'll take you out if we want to go into a fight, but at the same time, I'd rather talk my way out of a fight than use my fist.
I've learned to use that emotion, and I've learned to let that ‘not good enough side’ help me. It's, I think, within all of us, and there are a lot of people that experience not being good enough. For my last girlfriend, that's how we first met, is she asked if I wanted to help write a book with her on not being good enough, and we actually decided to do coaching around it, which then, in turn, turned into being business coaching and the underlying side of it is all about how we can be better, how we can blast through those self-limiting beliefs.
So, kind of what you were talking about in my bio, that's exactly why that's in there because I help people get through their limiting beliefs because I'm an expert at it... because I've not been good enough my whole life, and I think that's what happens, too, when we go and release programs or coaching or whatever, and we want to become an entrepreneur or a business person, we always have those fears of not being good enough.
That's really why coaching is really important because I can hold that space for you and say that you are good enough, like you can release it, and I bet you, there are a lot of people listening to this right now that have a book inside of them or have a course inside of them but haven't released it.
I mean, I talk to people and I say, “How long have you been working on this?” And a lot of times I hear four years. That seems to be kind of the number that I hear, “I've been working on this for four years,” and they still haven't released it, and I'm like, “Well, why not?” And that's the kind of thing, it’s they just don't think it's good enough or that somebody is going to want to listen to it.
So, I'm an expert at not being good enough, but I'm also an expert at overcoming that and being good enough, which is why I also have these accomplishments and that I am able to do those things. I think a lot of times that not being good enough can actually drive us to be good enough.
James Powell: Yeah, especially if you're able to recognize it like where you’re not good enough for any which way, but then also have this belief like you can overcome that.
Preston Rahn: And you can't really have one without the other, right? Like you can't really experience success without really experiencing failure. So, I think, in essence, you kind of have to realize that you're not good enough in order for you to be good enough.
James Powell: Yeah, it's interesting, because a lot of people are afraid of failure, but then actually, if you want to succeed, you need to fail a lot and fast in order to succeed.
Preston Rahn: That’s the time that you do. I mean, look at all the people like you hear, the people that started Microsoft. They started in like a basement or the garage, “Oh, this is where I started everything. It's in this one-bedroom apartment and I had this crappy desk and it was above a restaurant,” or whatever, right? They didn't have enough money for rent, and I got this chair off on the side of the street, but that's where the greatness comes from. They have the vision to not be there and it kind of propels them.
James Powell: Would you say like this limiting belief which translates it into releasing belief later on in life came from your experience as a child, but how did your parents’ situation translate into you having that limiting belief? Was it the things they said to you or was it that you felt you weren't able to provide for them or help them, or how was that?
Preston Rahn: Probably a little bit of both. I mean, with my mom, like I didn't really understand cancer and all that stuff. I mean, it was just kind of subtle. I was like a little kid. Also, there are vibrations and there's energy, and I kind of understood that as like a little kid. So, when my father yelled, I could understand that that's negative energy. It scared me, right? So, I didn't really want to get yelled at, and a lot of times that I got yelled at for things, I remember one time I was playing baseball and I got three hits out of four at bats, which is awesome, and he was like, “Oh man, you could have gotten four out of four,” and he was like upset that I didn't get four out of four and so I was like really excited that I had three out of four, but then, by him saying, “Oh, you could have done better,” it made me think like, “Oh, well, that three out of four wasn't good enough.”
And if you have a one out of three percentage in baseball, you're one of the top people in baseball, and then also as a little kid, I remember one time I had a grade and I got like one wrong on the test, and I was so excited. It was like an open house; the parents come in, and I had my thing up there and I was so excited to show my dad and my parents, and I said, “Dad, look, look what I got. I got only one wrong,” and he was like, “Oh, you could have gotten that one right. You could have got a hundred percent,” and I was like, “Oh.” And it just like deflated everything out of me, like I was so excited, but then when he said that to me, and... so it's those little things that we take personally, and those little things go inside of us.
And I brought this up with my dad just a few years ago. I was like, “Dad, you know, you never told me things like, ’I'm proud of you.’ That was the whole thing I always wanted to hear my whole life from you is that you're proud of me, and you've never even said that stuff to me, like you always say these things like,’ Oh, you could have done better. You could have done this better, and you could have done this better,’ and nothing was ever good enough.”
As a kid, you take those in and we learn this stuff and all the time that our parents are saying these negative things to us, we're not conscious of it now, which is why I was saying earlier, these things show up when we're like in our 30s and 40s, because they do start to come out, they start to bubble up, and you can only bury things for so long. A lot of times it's from, primarily in my experiences, it’s from what my father said.
James Powell: Yeah.
Preston Rahn: And I had that loving mother, but she passed away, and there's a thing called the Silva Mind Control Method. It was back in like the 50s, I think in 50s and 60s, there was a book called The Silva Method. So, in the book, he actually says things like when patients go into the unconscious state, the doctors would actually whisper in their ear like, “I will not bleed, I will not bleed,I will not bleed,” and then when they would cut them, they wouldn't bleed as much as people that didn't have that, and he teaches you how to trigger your brain, so I can actually take these three fingers and I can rub them like this and I can take a deep breath and I can count from five down to one and I've triggered my brain to go into an alpha state. I can just do it now and just be like… (Preston went to alpha state), and there it is, I just felt it. I just got this wave that came over me, and so now, I am in more of an alpha state.
James Powell: So, now, I can program you.
Preston Rahn: Well, I've programmed myself to do that, and so this is like if I'm going on stage or if I'm going to do something kind of that seems a little scary, then I can do that and it calms me, but at the same time, speaking of that too, like this is the thing, too, is that this is how our brain works as well. It’s that we can see things as scary or we can see things as exciting. It's the same emotion, so it's also triggering in our brain, too, like anybody can do this if they're going on a stage to speak or whatever, they can say, “Oh, my God, this is scary,” but all they have to do is just switch it in their brain and say, “This is exciting.” If they just say, “Wow, this is exciting,” then their brain switches and it's the same emotion, and so that's the same thing. It’s like thinking is one part of it, but feeling is the other part of it, and Joe Dispenza says, “Thinking is the language of the brain and feelings is the language of the body.” You need both thinking and feeling. That's how you do law of attraction.
James Powell: There’s a scientist called Gregg Braden. Well, he defines a feeling as an emotion manifested in the body.
Preston Rahn: Well, Gregg Braden and Joe Dispenza and Bruce Lipton, they're known as the Three Amigos, and so they teach a lot of the same stuff, and actually, in fact, my dad came down with colon cancer and I was actually studying this because it was like, I go, “Dad, you need to do this and this,” and he's like, “You're not a doctor,” and I was like, “Okay, well, I'll give you some doctors”, you know! So, I got Bruce Lipton and Joe Dispenza and Gregg Braden came in and I got one of his books as well and I started studying that stuff, and not only can that stuff work for your body and health, I actually created a program called The Energetics of Sales. I use that same stuff that you can use because success comes from within, and so feelings are the language of the body, and thoughts are the language of the brain.
So, the same thing happens in like your cells, so if this is your cells and this is like negative energy or fear or safety, then this is love and this is growth and aliveness. So, you're either moving away from one and towards the other. You can't have both. And so, if you're moving away from fear, you're moving towards love, which is excitement and aliveness and growth.
That's the same thing in sales. As I teach people like before you get into a sales conversation, you want to pump yourself up. So, I've got a little sales book over here, and before I go into a sales presentation, I got this and I teach this to people. I teach things like, “I intend to close everyone that I speak to. I believe that anyone that I speak to, that they can afford to do this now, and I'll hold the space for them and I'm not going to let them slip away or slip back into their fears, because I know if they're a hundred percent committed, they'll always find a way. They'll always find the money. They'll always find the time.”
Those are the big things people object about, time and money, but what am I doing is I'm pumping myself up. I'm getting myself excited because if I'm kind of like,” Oh man, everybody sucks. They don't have money and they don't have the time,” and then I get on a call, that energy is going to transfer to the other person, but we can also do this to our cells.
I dislocated my elbow years ago skateboarding, and I went out surfing and I dislocated it again way out there. I was way out there and I dislocated my elbow again, and I was like, “Great.” And I tried to push up on it and I just couldn't, it just gave out, it just hurts so bad I could not push up, and I was like, “What am I going to do?” And so while I was out there, I was just like, “Okay, cells, I need you to...” I was like, “I honor you and you guys are doing a great job and I need you to go and fix my elbow now.” And they literally, like my cells like went back and they got my arm in place and it still hurt, but like I was able to surf for the rest of the day, but when I came back in, my arm really hurt and so I did the same thing and I was like sleeping and literally the next day when I woke up my arm was fine again, and it literally like it was days. I was like, “What am I going to do?” And I was like, “Oh, I’ll just do that thing and just bless my cells.”
James Powell: Yeah.
Preston Rahn: So, you can do that, and so this is the thing, it's like Einstein says that the field governs all matter, and so our matter is our body and our field is our brain. So, if we do things like that, if we consciously believe that people do have the money and that they do have the time and that they can find it if they're committed, we're going to get more people that show up to us that are in alignment with that. If we keep saying, “Oh man, everybody sucks. They don't have any money, blah, blah, blah,” which most sales people do, they're going to continue to experience people that show up that don't have the money, and you're basically projecting out like we're in a hologram, right? And they say that basically your thoughts, which is your field, like what you put out is the thing that's going to basically shape your reality. I truly believe that, and I truly believe that that's how it goes down all the way to the cellular level in sales.
James Powell: Yeah. We have an influence over that, and it's interesting how you put safety on the negative side.
Preston Rahn: Well, it is. Think about it, because like that's what most people think as they say safety, “I want to be safe”, but if I'm safe and I'm covering up and I'm like this, I'm cowering away. Right?
James Powell: Yeah.
Preston Rahn: So, safety is actually a negative feeling. It's the opposite of it, and that's one of the things that most people go through life is they think, “Oh, I want to feel safe.” But when you feel safe, you're actually hindering love, you're going away from love, and you're going away from growth. In the body, like your whole main body is where most of your blood is stored, but when you feel negative, where's the first thing that you feel it? In your gut, you feel it in your gut, and do you know why? It’s because most of your blood is stored in your intestines, and so when, like even before it's conscious, our body is responding to things that are coming in, and it's proven, they said that like people can show an image and your body can actually respond before the image is actually even shown.
So, even before you're conscious of something, your body can actually react to it, so that's the flight or fight mechanism, and so if we're going to fight or flight, we fight with our hands and we flee with our feet. So, if that happens, our blood needs to go to our hands and our extremities, our legs and our hands, and it leaves our body first, so that's why we get the gut feeling. That's where people say, “Oh, I get this gut feeling.”
James Powell: Yeah. And the gut has like 40,000 neurons in there as well, and so it's like a second brain.
Preston Rahn: Yeah. And then, so that's the other thing, too, is it leaves your body and so when you're in a growth state, you have blood all in this area, but when you're in fight or flight and you're in stress mode, it leaves your body and then also it leaves your head. The last part it leaves is your frontal lobe, which is where our consciousness is, and so it leaves our frontal lobe, and then you've probably heard people say, “What? Are you out of your head? Are you out of your mind?” Absolutely, when you're in a stressed state, you are out of your mind. You don't have as much blood flowing through your brain. So when you're feeling comfortable, then all the blood flows back, you're in a normal vibration.
This is why when you see commercials and stuff, it's all about diseases and illnesses. Well, you know those guys, Braden and Bruce Lipton and Joe Dispenza, they say only 5% of people or 1 to 5% of people are actually born with genetic defects, and so that means that 95% of the people should be healthy, should be living a normal, healthy life, but they're not. Why? It’s because they're in a stressed state, their blood has already left their body and it's in their extremities. They're in a stressed state, and so when you're in a stressed state and you're away from aliveness and growth, you're moving towards the fear and you're moving towards the illness and the disease side, and so love and hate and you're moving towards this side, so that means that we are creating illness and disease in our bodies.
I'm sorry to say, but I believe that my mom, based on the stress, maybe from my father, growing up, she didn’t consciously create cancer, but because her body was in such a stressed state, she developed cancer. So this is why people are like, “Oh, well, are you saying that people created the illness, they had created cancer?” “Yeah, but not consciously. Your body does it. Your body will produce whatever kind of illness or disease, because it's not in that healthy state because your body is all stressed and the blood has left.”
So, that's why it's so important to be calm and to meditate and to go for walks, and like if you're trying to figure something out, “I’ve got to get this done, I'm stressed, I got to get this done.” No, you're better off looking out the window for an hour and relaxing, and then you get the idea because now the blood is flowing back into your brain, you're back into a better calm place and you're moving towards the growth and the aliveness rather than the safe bet, exactly, being safe.
James Powell: Yeah. People are afraid to change their familiar environment where they feel safe in.
Preston Rahn: That’s the ironic part of it. It’s like when we go into safety mode, it's really being comfortable, and a lot of times it's not in our best interest to be there, like it's always better to get out of our comfort zone and test something new, but that's where the fear comes in, the fear of not being good enough or fear of the unknown, really it's, “Well, if I do this, I don't know what's going to happen and I might end up this way.” But here's the other side is if you don’t take the risk, you're never going to know. It's like playing the lottery. You are never going to win the lottery if you don't play it, right?
James Powell: Yeah.
Preston Rahn: So, occasionally, you got to take a risk and go for it, and so that's what life's all about is, it's like successful people make quick decisions and they experience the result of what happens, and they don't know what's going to happen, and that's the beauty of it. It is that you just take an action and you get a result, and then you’ve got data though and you say, “Well, this either worked or didn't work,” instead of going, “Well, I wonder if this will work. I wonder, you know…” And then you get into that regret story at the end of your life and you're like, “Well, I never did this and I never did that, and I didn't experience that. I played it safe.” And you could stay in the corner and cower and hide out and let life pass you by or you can go and take a risk and you can get out there, put yourself out there and you can experience what's going to happen, and that's more exciting! That’s what life is all about. It's not about being safe and cowering in the corner. It's about experiencing life and love and joy and going out and creating something new.
James Powell: I love what you said about the book. I believe everyone has a book in them or a story that they can write and share with people, and others can learn from that. I think it doesn't matter who you are, everyone has a story that someone else will learn from.
Preston Rahn: Exactly, and that's the cool thing about doing these interviews, like you're tapping into my life. You're tapping into my experience. The next person you interview you're going to tap into their experience and they're going to have a different experience. But if everybody just sat in the corner, it would be the same thing, “Well, I didn't do anything. I went to school, and then I got a job and then I died. I didn't have any life.” And that's the cool thing about this is you get to say, “Well, look, man, I went out and I did this thing. I didn't know what was going to happen. I got to go to Germany and Canada and all these other cool places and experience some things that I never would have if I didn't take the risk.”
James Powell: Yeah.
Preston Rahn: And not everything works out. Like you were saying earlier about entrepreneurs, I forgot what you said, but something about entrepreneurs or, I don’t know, experience something good or be good or whatever. That's not the case. There are a lot of shitty people out there. There are a lot of people that are scam artists, too, that are entrepreneurs as well.
So, that's the other thing, too, and that's why I like doing what I'm doing... I like to say like, “Look, you know, there are a lot of people out there that are scammers or whatever, but there are also good people like us, we're good people,” and that's one of the things that I like to look at myself as like the light that shines the way. I'm the example, and I like to say, “Look, you can do it, too. If I did it, you can do it.” If I did it with my clients, like I got clients that have done $30,000 or $50,000 in the first month working together. Heck, I sold a million dollars in two back-to-back weekends. So when I talk about people about it, “Hey, you can do multiple 5 and 6 figure figures a month, people are like… when I ask people, I go, “What's your goal, they go six figures, and I go, “Cool, six figures a month, that's a good goal to have.” Do you know what they usually say? “I wasn't thinking it’s six figures a month, I was thinking six figures a year.” And I'm like, “Well, this is what's possible. I did six figures, I did seven figures in two weekends, so anything is possible. If I could do it and my clients can do it, then you could do it as well. There's no reason that anybody can't do it. You just gotta get out there and do it.”
And here's the other thing… if you don't have a hundred thousand dollar package and you never offer it, how are you ever going to sell a hundred thousand dollar package? If you never do it, then how are you going to do it?
James Powell: Yeah.
Preston Rahn: So, stretch yourself. That's the other thing. That's what I love doing, stretching your limits a little bit, getting out of your comfort zone and saying like, “Look, here's what's possible,” and that's what we love about being a coach and doing what we do is showing people what's possible for them.
James Powell: What would be something for you that would stretch your limits at the moment... to make you uncomfortable?
Preston Rahn: I don’t know, like in business or like, I mean…
James Powell: (laughs) Anything...
Preston Rahn: I live on the sixth floor and I always see those guys jumping from balcony to balcony, like I would stretch my limits. I was like, “Man, if I jumped in here, I can probably make that, you know.”
James Powell: That’s cool, I used to do that.
Preston Rahn: I stretch my limits all the time. Like there’s, the other day, the waves were huge and so there's an inside, so like the shores here and then you go paddle a little further out and there are waves here, but you go way out and there are waves that are way bigger on the outside. I went on the outside the other day and there were like five people out there.
Well, the next day or next couple of days later, I went out and everybody was on the inside and I saw the waves breaking way out there, and I was like,”Why is nobody going out there?” And I was like, “Hey, do you want to go out there?” They're like, “No, I don’t want to.” And I was like, “Screw it, I'm going to go out there by myself.” And I paddled all the way out there by myself and I was way out there and I was scared. I was like, “Are there sharks around here?”And like the waves were like way bigger, and I took this one wave and it pounded me and I looked up, there was another giant wave coming and I was like, “Oh, my God,” and I just like went as far down as I could and luckily it was okay, but I popped up again and there was another one, so I had to do it again, and while I was down there, I was like, “Please don't let there be any sharks and please don't let me dislocate my elbow again. And please, you know, like…” And then I was like, “Why is there nobody else coming out of here, like the waves are good out here.” But it was scary, like the waves were big, I was out there by myself, and I was picturing there are going to be sharks in the water. It’s just the other day, like that scared the crap out of me.
James Powell: That’s awesome. Hey, thanks again, Preston. Thank you so much. If somebody wants to get in touch with you, they can visit your website: PrestonRahn.com.
Preston Rahn: Yeah, PrestonRahn.com and I got a free training on there and you can go watch that and get some good nuggets on how I close $2,000 to $200,000 deals and how you can apply the main secrets that I've learned working for some of these big guys, and yeah, it was fun chatting with you, James.